Life is a beautiful sport.
René Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and president of the largest French knitwear manufacturing firm at the time. In 1952, the shirts were exported to the United States and advertised as "the status symbol of the competent sportsman," influencing the clothing choices of the upper-class. Lacoste was sold at Brooks Brothers until the late 1960s. It is still one of the most popular brands in the United States, sporting the "preppy wardrobe".