Adidas eyewear products are developed to meet the needs of various sports and the lifestyle surrounding sport. Built to face anything.
Four key concepts pin down the adidas Eyewear philosophy: ultimate vision, optimum protection, customized fit and maximum durability. These are the key characteristics of a quality sports frame. adidas Eyewear has evolved these properties, fine tuned to the requirements of individual sports.
Vision Concept: World record or personal best – the Vision Concept by adidas Eyewear optimises sports performance. Cutting edge technological developments and innovative design ensure clear vision even under the most difficult conditions, such as the rapid interplay of light and shadow, strong UV radiation, dust or insects. This enhances concentration and performance. Perfect vision for your vision.
Protection Concept: To ensure optimum vision, the eyes must be protected against irritating physical influences. Consequently, adidas sunglasses pay heightened attention to safety aspects. The Protection Concept offers maximum safety: materials, filters, build – everything is geared to protect the eyes and the frame in order to enhance athletic performance. The adidas eyewear Protection Concept – a safe step closer to your vision.
Fit Concept: In addition to optimum vision and maximum protection, it is necessary to have the perfect fitting eyewear. This aids to maintain concentration and performance levels. Minimum weight, maximum flexibility and numerous adidas sunglasses features for individual adjustment combine perfect fit with supreme wearing comfort and ensure that you feel the sunglasses only when taking them off.
Durability Concept: Athletes expect their sunglasses to perform as themselves – and quite rightly so. adidas Eyewear is developed and tested for and under the very toughest conditions for maximum durability, adidas eyewear – high-tech for eye-tech. A range of technical features, including detachable temples and impact-resistant lenses unsure that these sunglasses will stand up to the most demanding pursuits.